The impact of perceived ease of use, perceived usefulness and perceived risk on behavioral intentions: A study on online booking sites
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Introduction Innovations in technology significantly changed the behavior of individuals and organisations. Particularly, the development and proliferation of the internet inclined individuals to use this platform for numerous activities including social interaction, shopping and entertainment. Besides, business organisations moved their many commercial operations to the internet due to numerous benefits including cost advantages and the possibility of reaching consumers anytime, anywhere. The internet has attracted a great deal of attention from both consumers and businesses. This interest resulted in transferring a variety of commercial operations over the internet. Within the context of tourism services, online booking is a particular example. Travel agencies have long been enjoying the benefits of using online services over the internet.