Yazar "Aljarah, Ahmad" için listeleme
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In AI, we do not trust! The nexus between awareness of falsity in AI-generated CSR ads and online brand engagement
Aljarah, Ahmad; Blend, İbrahim; Lopez, Manuela (Emerald Publishing, 2024)PurposeSynthetic advertising, which involves creating or modifying ads through artificial intelligence (AI) technology, has recently transformed the field of media and advertising. Despite its emerging importance, our ... -
Make it real, make it useful! The impact of AR social experience on brand positivity and information sharing
Shaheen, Riziq; Aljarah, Ahmad; Ibrahim, Blend; Hazzam, Joe; Ghasemi, Matina (Emerald, 2024)Purpose: This study investigated the impact of the perceived Augmented Reality (AR) social experience of restaurant menus on two types of prosocial behaviors: brand positivity and brand information sharing. Design/method ...
