Yazar "Blend, İbrahim" için listeleme
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In AI, we do not trust! The nexus between awareness of falsity in AI-generated CSR ads and online brand engagement
Aljarah, Ahmad; Blend, İbrahim; Lopez, Manuela (Emerald Publishing, 2024)PurposeSynthetic advertising, which involves creating or modifying ads through artificial intelligence (AI) technology, has recently transformed the field of media and advertising. Despite its emerging importance, our ... -
Research on corporate social responsibility in public relations: A hybrid review through topic modeling analysis and way forward
Çelik, Fatih; Köseoğlu, Mehmet Ali; Blend, İbrahim (Wiley, 2024)Despite the growing significance of corporate social responsibility (CSR) in corporate public relations (PR) strategies, there has been a paucity of comprehensive reviews of the extant CSR literature within the PR discipline. ...
