| dc.contributor.author | Koç, Erdoğan | |
| dc.contributor.author | Boz, Hakan | |
| dc.date.accessioned | 2019-10-17T07:16:27Z | |
| dc.date.available | 2019-10-17T07:16:27Z | |
| dc.date.issued | 2014 | en_US |
| dc.identifier.issn | 0261-5177 | |
| dc.identifier.issn | 1879-3193 | |
| dc.identifier.uri | https://doi.org/10.1016/j.tourman.2014.03.002 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.12462/7578 | |
| dc.description | Boz Hakan (Balıkesir author) | en_US |
| dc.description.abstract | This study offers a unique approach to consumer/tourist behaviour called psychoneurobiochemistry and aims to explore the possible and potential influences of psychoneurobiochemical factors on tourism marketing. The study with a multidisciplinary approach analyzes and syntheses the psychological, neurological, biological and chemical research findings in terms of their implications for tourism marketing. The study particularly looks at neurotransmitters such as serotonin and dopamine; melatonin hormone; photoperiod and circadian rhythm and emotions. | en_US |
| dc.language.iso | eng | en_US |
| dc.publisher | Elsevier Sci Ltd | en_US |
| dc.relation.isversionof | 10.1016/j.tourman.2014.03.002 | en_US |
| dc.rights | info:eu-repo/semantics/embargoedAccess | en_US |
| dc.subject | Psychoneurobiochemistry | en_US |
| dc.subject | Psychology | en_US |
| dc.subject | Neurotransmitters | en_US |
| dc.subject | Tourism | en_US |
| dc.subject | Serotonin | en_US |
| dc.subject | Consumer behaviour | en_US |
| dc.subject | Neuromarketing | en_US |
| dc.title | Psychoneurobiochemistry of tourism marketing | en_US |
| dc.type | article | en_US |
| dc.relation.journal | Tourism Management | en_US |
| dc.contributor.department | İktisadi ve İdari Bilimler Fakültesi | en_US |
| dc.identifier.volume | 44 | en_US |
| dc.identifier.startpage | 140 | en_US |
| dc.identifier.endpage | 148 | en_US |
| dc.relation.publicationcategory | Makale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı | en_US |
