Turizm Rehberliği - Kitap Bölümü Koleksiyonu

Evaluation of the metaverse: Perspectives of travel agency employees

Demir, Beste; Güven, Selda; Şahin, Bayram (Springer, 2023)

The metaverse constitutes a notable facet of the digital transformation underway in the tourism sector. The interplay of this process and consumer activity substantially impacts the global disposition and practices of ...
Attitudes of university students towards mobile marketing of food and beverage goods and services

Tetik, Nuray; Girgin, Göksel Kemal (St. Kliment Ohridski University Press, 2016)

Mobile communication systems are devices that allow delivering messages fast, share information among users (Barutçu, 2011, 7) and, allow people to communicate with others without being tied to a physical location. These ...