Attitudes of university students towards mobile marketing of food and beverage goods and services
Özet
Mobile communication systems are devices that allow delivering messages fast, share information
among users (Barutçu, 2011, 7) and, allow people to communicate with others without being tied to a
physical location. These characteristics offer significant opportunities for marketers to reach customers
at anytime and anyplace (Cleff, 2010, 158).
